What is Orico's corporate purpose?

Orico's corporate purpose is "その夢の、一歩先へ Open the Future with You" (Go one step beyond that dream, Open the Future with You).

What message does Orico want to convey with its new brand?

Orico wants to convey the message "オリコとだったら、できるかも！" (Maybe with Orico, it's possible!).

Where will the new brand key visual be displayed?

The brand key visual will be displayed on billboards starting May 26 at JR Yotsuya Station, Tokyo Metro Kojimachi Station, and Tobu Tojo Line Fujimino Station.

What are Orico's future plans for brand communication?

Orico plans to utilize the brand key visual for brand communication through various media, including in-station advertisements, aiming to reach customers in their daily lives.

Orico Unveils Brand Key Visual | AI News NQ Analysis

AI Summary (NQ-processed)

Orient Corporation (Orico) released its brand key visual on May 20, 2026, following a brand movie in January 2026, aiming to convey its purpose "Open the Future with You" and the message "Maybe with Orico, it's possible!"

AI Analysis

Frequently Asked Questions

Q: When did Orico release its brand key visual?: A: Orico released its brand key visual on May 20, 2026.
Q: What is Orico's corporate purpose?: A: Orico's corporate purpose is "その夢の、一歩先へ Open the Future with You" (Go one step beyond that dream, Open the Future with You).
Q: What message does Orico want to convey with its new brand?: A: Orico wants to convey the message "オリコとだったら、できるかも！" (Maybe with Orico, it's possible!).
Q: Where will the new brand key visual be displayed?: A: The brand key visual will be displayed on billboards starting May 26 at JR Yotsuya Station, Tokyo Metro Kojimachi Station, and Tobu Tojo Line Fujimino Station.
Q: What are Orico's future plans for brand communication?: A: Orico plans to utilize the brand key visual for brand communication through various media, including in-station advertisements, aiming to reach customers in their daily lives.