What initiatives is Onward Group undertaking for summer heat countermeasures?

Onward Group is developing products with enhanced functionality and comfort in fashion, cosmetics, and pet supplies to address the prolonged and severe summers.

How has consumer awareness changed regarding clothing choices?

According to a nationwide survey, about 70% of consumers now prioritize daily temperature and weather over seasonality when choosing clothes.

What are the features of Onward Kashiyama's products for Summer 2026?

They will expand essential summer functions like heat shielding, cooling, and UV protection, and develop products based on the concept of "protecting skin from UV rays."

What kind of products are in Chacott's "Cool Series"?

This cosmetic series offers three functions: UV protection, cooling sensation, and makeup longevity, with a total of five items planned after new additions.

Tell me about the "Cool Navi" series for pet heat countermeasures.

This series is specifically designed for pets, whose body temperature is considered higher than humans', offering heat-mitigation products with veterinarian supervision.

AI News NQ Analysis

Onward Group Holds "2026 Summer Countermeasure Media Briefing" on May 26 (Tuesday)

Key facts

Onward Group Holds "2026 Summer Countermeasure Media Briefing" on May 26 (Tuesday)
Onward Holdings Co., Ltd. held a "2026 Summer Countermeasure Media Briefing" on Tuesday, May 26, to address the increasing length and severity of summer. The event presented the group companies' summer initiatives and unique consumer survey data on the two-season and extreme heat phenomena. The survey revealed that about 70% of respondents prioritize "daily temperature and weather" over "seasonality" when choosing clothing. In response, Onward Kashiyama is promoting MD reforms focusing on functionality and items, while Chacott and Creative Yoko are expanding their product lines for hot weather, including cosmetics and pet supplies, accelerating value creation as a "Lifestyle Culture Creation Company."
Source: PR TIMES
Date: Thu Jun 11 2026 19:09:03 GMT+0900 (Japan Standard Time)

Direct answer

Onward Holdings Co., Ltd. held a "2026 Summer Countermeasure Media Briefing" on Tuesday, May 26, to address the increasing length and severity of summer. The event presented the group companies' summer initiatives and unique consumer survey data on the two-season and extreme heat phenomena. The survey revealed that about 70% of respondents prioritize "daily temperature and weather" over "seasonality" when choosing clothing. In response, Onward Kashiyama is promoting MD reforms focusing on functionality and items, while Chacott and Creative Yoko are expanding their product lines for hot weather, including cosmetics and pet supplies, accelerating value creation as a "Lifestyle Culture Creation Company."

Citation: Onward Group Holds "2026 Summer Countermeasure Media Briefing" on May 26 (Tuesday) (Thu Jun 11 2026 19:09:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 11 2026 19:09:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Onward Holdings Co., Ltd. held a "2026 Summer Countermeasure Media Briefing" on Tuesday, May 26, to address the increasing length and severity of summer. The event presented the group companies' summer initiatives and unique consumer survey data on the two-season and extreme heat phenomena. The survey revealed that about 70% of respondents prioritize "daily temperature and weather" over "seasonality" when choosing clothing. In response, Onward Kashiyama is promoting MD reforms focusing on functionality and items, while Chacott and Creative Yoko are expanding their product lines for hot weather, including cosmetics and pet supplies, accelerating value creation as a "Lifestyle Culture Creation Company."

AI Analysis

Frequently Asked Questions

Q: What initiatives is Onward Group undertaking for summer heat countermeasures?: A: Onward Group is developing products with enhanced functionality and comfort in fashion, cosmetics, and pet supplies to address the prolonged and severe summers.
Q: How has consumer awareness changed regarding clothing choices?: A: According to a nationwide survey, about 70% of consumers now prioritize daily temperature and weather over seasonality when choosing clothes.
Q: What are the features of Onward Kashiyama's products for Summer 2026?: A: They will expand essential summer functions like heat shielding, cooling, and UV protection, and develop products based on the concept of "protecting skin from UV rays."
Q: What kind of products are in Chacott's "Cool Series"?: A: This cosmetic series offers three functions: UV protection, cooling sensation, and makeup longevity, with a total of five items planned after new additions.
Q: Tell me about the "Cool Navi" series for pet heat countermeasures.: A: This series is specifically designed for pets, whose body temperature is considered higher than humans', offering heat-mitigation products with veterinarian supervision.