What is the purpose of this survey?

To understand changes in consumer fashion consciousness and needs during the increasingly hot rainy season.

Who were the survey respondents?

641 men and women in their 20s to 70s nationwide.

How will the survey results be used?

Onward HD will use them for product and service development.

AI News NQ Analysis

Rainy Season Fashion Survey: 'Breathability' Overtakes 'Waterproofing' as Key Demand in 2026

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Key facts

Rainy Season Fashion Survey: 'Breathability' Overtakes 'Waterproofing' as Key Demand in 2026
Onward Holdings Co., Ltd. released a survey on fashion consciousness during the increasingly hot rainy season, targeting 641 men and women in their 20s to 70s across Japan. The survey reveals that the primary cause of discomfort has shifted from 'getting wet' to 'stuffiness,' driving demand for breathable and quick-drying fabrics. The survey was conducted on May 25, 2026.
Source: PR TIMES
Date: Wed Jun 03 2026 20:00:50 GMT+0900 (Japan Standard Time)

Direct answer

Onward Holdings Co., Ltd. released a survey on fashion consciousness during the increasingly hot rainy season, targeting 641 men and women in their 20s to 70s across Japan. The survey reveals that the primary cause of discomfort has shifted from 'getting wet' to 'stuffiness,' driving demand for breathable and quick-drying fabrics. The survey was conducted on May 25, 2026.

Citation: Rainy Season Fashion Survey: 'Breathability' Overtakes 'Waterproofing' as Key Demand in 2026 (Wed Jun 03 2026 20:00:50 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 03 2026 20:00:50 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Onward Holdings Co., Ltd. released a survey on fashion consciousness during the increasingly hot rainy season, targeting 641 men and women in their 20s to 70s across Japan. The survey reveals that the primary cause of discomfort has shifted from 'getting wet' to 'stuffiness,' driving demand for breathable and quick-drying fabrics. The survey was conducted on May 25, 2026.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To understand changes in consumer fashion consciousness and needs during the increasingly hot rainy season.
Q: Who were the survey respondents?: A: 641 men and women in their 20s to 70s nationwide.
Q: How will the survey results be used?: A: Onward HD will use them for product and service development.