Booking Resort Co., Ltd. implemented a gacha-style coupon campaign using 'Croissant,' a no-code marketing tool. By driving traffic from their website and email newsletters, they offered coupons with discounts up to ¥10,000. Within one week, bookings surged 345% year-on-year and revenue increased by 202%, with a 56% coupon acquisition rate—achieving results without relying on new ad spending.
AI Analysis
Frequently Asked Questions
Q: What is a gacha-style coupon campaign?
A: A system where users spin a wheel to randomly receive coupons, boosting engagement and reservations.
Q: Why is cross-facility expansion important?
A: It proves successful campaigns can be replicated, enabling scalable marketing operations.
Q: What are the main features of 'Croissant'?
A: No-code creation of gacha, quizzes, and surveys, with lead capture and analytics.
Q: What were the key results of this campaign?
A: Bookings increased 345%, revenue by 202%, with a 56% coupon acquisition rate.
Q: Can this be applied to other industries?
A: Yes, it's applicable to restaurants, retail, e-commerce, and more for experiential promotions.