La CASTA Reaches Younger Audiences: 83.8% of Users New to Brand via Marketing Tool
NQ Score
86/100
N1 Content Completeness
90
AI Summary (NQ-processed)
Alpenrose's La CASTA brand utilized on the bakery's no-code tool Croissant to design hair care diagnostics. The campaign attracted 13,235 users in 2 weeks, with 83.8% being new prospects, boosting EC sales by 134% YoY.
AI Analysis
Frequently Asked Questions
- Q: What is the name and purpose of the measure introduced by Alpen Rose?
- A: The 'Hair Care Diagnosis' utilizing 'Croissant' aimed to expand recognition among young people, acquire new customers, and create a reason to visit physical stores.
- Q: What were the specific performance figures for the diagnosis campaign?
- A: During a 2-week Meta ad campaign, they achieved 13,235 diagnoses (330.9% of target), an ad CTR of 3.78%, with 83.8% of participants being new users and EC sales reaching 134% YoY.
- Q: What unexpected effect regarding customer needs was discovered through the diagnosis?
- A: While their long-term popular product was hair emulsion, the diagnosis data visualized high interest in hair milk among young customers.
- Q: What kind of tool is 'Croissant'?
- A: It is a no-code marketing tool developed and provided by on the bakery Co., Ltd., allowing users to create online gachas, diagnoses, and surveys.
- Q: What are the fees for 'Croissant' and the company information?
- A: The annual cost is around 650,000 JPY including initial fees (from 50,000 JPY/month). It is provided by on the bakery Co., Ltd. (Representative: Yuya Ido, Yokohama, Kanagawa).