Case Study: A New Method to Engage Customers Before They Visit | Tsuruya Department Store Explains How a Diagnostic Content Increased Sales
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Tsuruya Department Store implemented a digital diagnostic initiative using "Croissant," a no-code marketing tool by on the bakery Co., Ltd., for its 2026 White Day event. This strategy successfully engaged target demographics (women in their 20s-30s), drove store visits and purchases, and facilitated data acquisition, addressing previous challenges in understanding customer preferences and visualizing information channels.