Towards an Era Where Hairdressers Become 'Brand Owners': OEMBANK Launches 'en-gender lash,' a Designed Eyelash Brand from mm. × engender Co-creation
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ONLYPRODUCTS Co., Ltd., which operates OEMBANK, in collaboration with ROHAS COMPANY Co., Ltd. and SCALE Co., Ltd., has announced the launch of 'en-gender lash,' a designed eyelash brand born from a co-creation project between 'mm.' and 'engender' brands. This project proposes a new revenue model where hairdressers and eyelash artists become brand licensors, aiming to solve challenges and create value in the beauty industry.