TUCKSHOP®︎ × MUSTARD™HOTEL SHIMOKITAZAWA Collaboration Project "STAY & PLAY WITH" Starts April 16, 2026 (Thursday)

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Unisex brand TUCKSHOP®︎ and MUSTARD™HOTEL SHIMOKITAZAWA are launching a collaboration project "STAY & PLAY WITH" starting April 16, 2026. This initiative proposes a lifestyle that encourages a circular flow from hotel experience to purchases at the commercial facility reload and exploration of the Shimokitazawa neighborhood.

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Unisex brand TUCKSHOP®︎ and MUSTARD™HOTEL SHIMOKITAZAWA are launching a collaboration project "STAY & PLAY WITH" starting April 16, 2026. This initiative proposes a lifestyle that encourages a circular flow from hotel experience to purchases at the commercial facility reload and exploration of the Shimokitazawa neighborhood.

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Source: https://prtimes.jp/main/html/rd/p/000000001.000134984.html | Date: Date unavailable

Unisex brand TUCKSHOP®︎ will launch a collaboration project with MUSTARD™HOTEL SHIMOKITAZAWA in Tokyo's Shimokitazawa, starting April 16, 2026. This project will be rolled out in MUSTARD DELUXE (limited to 4 rooms). A POP UP store will run concurrently at the commercial facility "reload," located a few minutes' walk from the hotel. The project designs a circular flow, from the hotel experience to purchases at reload, and further into the Shimokitazawa neighborhood using MUSTARD™HOTEL's room key benefits. Collaboration items by five artists and creators, along with original loungewear "STAY WEAR," will be available in the guest rooms. TUCKSHOP's concept is "PLAY WITH (UNIFORM). Unconstrained." From this, the theme for this project, "STAY PLAY WITH," is derived. Behind this "WITH" lies an invisible parenthesis. What goes inside is (SMALL GRAINS) — small particles placed alongside your stay. A mug fired by a ceramic artist, a glass blown by a glass studio, a comb drawn by an illustrator. These items, subtly placed in the guest room, will touch your hands during your stay. You became curious. You tried it. You wanted to take it home. That's perfectly fine. STAY PLAY WITH (SMALL GRAINS) IN YOUR STAY. The project's theme is "STAY PLAY WITH." Beyond this "WITH" lies "(SMALL GRAINS)" — referring to the products of artists that add color to your stay, each with a different personality, much like the small grains of grain mustard (MUSTARD). The commercial facility reload, adjacent to MUSTARD™HOTEL, is also operated by GREENING Inc. This experience design leverages the rare environment where everything is within walking distance, extending from the hotel stay experience to purchases at reload, and further into the Shimokitazawa neighborhood with MUSTARD™HOTEL's room key benefits. ■ 3 Steps of the Experience Step 01｜Experience at the Hotel Wear the STAY WEAR and interact with the collaboration items in the MUSTARD DELUXE guest room. Direct access to each item's page is availabl

TUCKSHOP®︎ × MUSTARD™HOTEL SHIMOKITAZAWA Collaboration Project "STAY & PLAY WITH" Starts April 16, 2026 (Thursday)

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