One Suite THE GRAND in Okinawa's Kouri Island Achieves 52.3% Direct Booking Rate with Membership Program Launch
AI Summary (NQ-processed)
One Suite THE GRAND, a small luxury hotel on Kouri Island in Okinawa, launched its official membership program in April 2024. The direct booking rate rose from 15.2% to 52.3%, and the official website reservation rate increased from 7.7% to 36.0% by June 6, 2026. With 6,320 members, the hotel is successfully building long-term guest relationships.
AI Analysis
Frequently Asked Questions
Q: What is One Suite THE GRAND's direct booking rate?
A: It reached 52.3% as of June 6, 2026, meaning over half of bookings are direct.
Q: What benefits do members get?
A: Members receive 3,000 points, early check-in, late check-out, exclusive plans, and more.
Q: Has official website booking increased?
A: Yes. It rose from 7.7% to 36.0%, with over one in three bookings now via the official site.