Introduction ONE Lab (Wan Labo) is a specialized team that "scientifically approaches marketing," operated by one move Inc. We continuously and systematically analyze algorithms and verify the latest trends to maximize marketing results. Based on the knowledge gained from our daily work in strategy design, planning, operation, and analytical improvement for over 200 client companies, we offer seminars on creative production that resonates with Gen Z sensibilities, promotions utilizing influencers, and ad operations that lead to results. Specialists in each field serve as instructors, providing practical know-how directly applicable to real-world work. Furthermore, ONE Lab actively engages in systematizing knowledge and researching/verifying new marketing methods, working to build a flexible system that can adapt to the rapidly changing market. This study session will introduce marketing strategies and practical SNS utilization that contribute to corporate growth, based on the knowledge cultivated through daily analysis and on-site experience. The content is designed to deliver easily understandable essences that can be implemented starting tomorrow. Free Study Session Theme: Designing Strategies for Follower Acquisition on Instagram To increase followers on Instagram, it is essential to design strategies that consider the market environment and target audience, not just by increasing the number of posts. This seminar will provide a detailed explanation of the concepts and design process for Instagram operations that lead to follower acquisition, based on actual proposed cases. Within the seminar, we will introduce competitive analysis using a market positioning map and methods for organizing target insights, centered around our "Follower Acquisition Equation." Subsequently, we will concretely explain how to design the core message to be conveyed to users in order to gain recognition and lead to actions such as empathy and experience. Additionally, based on actual pr