Transforming the 'Declining Kimono Industry' into 'Wearable Art': Hokkaido-Based Brand 'OMOMUKI' Launches, Reconstructing Kimonos
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Hokkaido-based luxury upcycling brand 'OMOMUKI' has launched. It reconstructs vintage kimonos into unique 'wearable art' by Japanese artisans, combining them with modern materials. The brand aims to address the social issue of mass kimono disposal and reinterpret Japanese aesthetics for contemporary times.