OLA PARTY JAPAN Inc. (Headquarters: Minato-ku, Tokyo), which operates the new generation dating and marriage-seeking matching app "Yoitoki" that offers AI technology and sincere value matching, is holding a "Dream Tanabata Date" poll on its official social media to encourage "opportunities for action" in romance and marriage ahead of Tanabata (July 7th). We will provide an overview of the SNS campaign tailored for Tanabata, aimed at working adults who want to take a step forward rather than just wishing on this milestone occasion. ■ Social Background: Tanabata is Shifting from a 'Day to Wish for Love' to a 'Day to Advance Love' According to data released by TimeTree Inc.'s internal research institute, "TimeTree Future Research Institute," an analysis of registered "proposal" plans by date in 2024 revealed that Tanabata (July 7th) ranked first for the year, surpassing Christmas Eve (December 24th). Furthermore, in registered plans for wedding anniversaries from 2022 to 2024, Tanabata ranked second, following November 22nd, "Good Couple Day," indicating that Tanabata is becoming established in society as a "day to pledge love and advance relationships." On the other hand, the aspect of Tanabata as a "day to make wishes" remains strong in romance. A survey on Tanabata wishes conducted by NIFTY Corporation through "kids@nifty" showed that "romance" was the top wish among elementary and junior high school students. The sentiment of generations who have wished for "romantic success" on the stars since childhood, and who still associate Tanabata with their romantic feelings as adults, is passed down across generations. "I hope I find someone I like," "I hope I have wonderful encounters." Many people have experienced writing such wishes on tanzaku strips. In the midst of busy daily lives, it may be common for many working adults to think about romance but let time pass without taking a step forward. Will Tanabata end as a "day for wishing," or will it become an opportunity