OLA PARTY JAPAN Inc. (Headquarters: Minato-ku, Tokyo), the operator of "Yoitoki (Yoitoki)", a new generation dating and marriage-seeking matching app that offers AI technology and sincere value matching, announces the launch of "Koikatsu Lab." This new section deciphers dating and romance from the perspectives of data and psychology. We will continue to provide content based on research data and publicly available studies and literature on themes such as how to use matching apps, profile creation, communication design, and how to choose marriage-seeking services. ■ Development Background: The True Outcome of Marriage-Seeking is Not Measured by "Matching Rate" In recent years, as information gathering related to dating and marriage-seeking has moved online, users have shown an increasing demand for reliable sources of information. As matching apps become a more established option for meeting people, "a high matching rate" is increasingly cited as a criterion for choosing an app. However, a high number of matches does not necessarily mean the same thing as being able to build a good relationship. According to a survey conducted in January 2026 by "LiPro," a marriage-seeking media operated by e-Partners Inc. (targeting 205 men and women aged 20s to 60s+ who used marriage-seeking services in 2025), 48.8% of respondents developed a relationship with someone they met through a marriage-seeking service. While nearly half led to relationships, the remaining half or more did not progress to a relationship despite meeting someone. Factors causing this gap have not been sufficiently organized beyond a subjective sense of "good or bad compatibility." Furthermore, a survey conducted by IBJ Inc. targeting 4,879 men and women seeking marriage revealed that "seriousness of members" is a top priority when choosing a marriage-seeking or matching app. In response to the question, "Which service can I use to meet a serious partner?", the need for content that provides decision-making c