[April Dream] Aiming for a future where every household closet has at least one 'Kurume Kasuri' garment.
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Okamoto Shoten Co., Ltd. announces its 'April Dream' to make Kurume Kasuri an everyday item, aiming for a future where every household's closet has at least one Kurume Kasuri garment.
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Frequently Asked Questions
- Q: What is Kurume Kasuri?
- A: Kurume Kasuri is a traditional Japanese textile that has been passed down for over 200 years in the Chikugo region of southern Fukuoka Prefecture. Its unique texture comes from dyeing the threads before weaving, and it becomes more comfortable with wear.
- Q: What is Okamoto Shoten Co., Ltd.'s 'April Dream'?
- A: The 'April Dream' is an initiative to make April 1st a day for sharing dreams. Okamoto Shoten announced its dream of a future where 'every household's closet has at least one Kurume Kasuri garment'.
- Q: What specific initiatives are being taken to make Kurume Kasuri everyday wear?
- A: They are developing designs and price points suitable for daily use, challenging new expressions like patchwork, disseminating information about the craft's background, and focusing on quality and tailoring for long-lasting wear.