Industry's First Hybrid Program 'BizPot' Specialized in Secondary Use, Combining Terrestrial Radio and YouTube, Launches Service

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ohpner Inc. has launched 'BizPot,' the industry's first 'hybrid program specialized in secondary use,' which combines terrestrial radio, YouTube, and offline advertising. This service aims to deepen customer understanding in the middle funnel for businesses and support decision-making from awareness to purchase/contract.

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ohpner Inc. has launched 'BizPot,' the industry's first 'hybrid program specialized in secondary use,' which combines terrestrial radio, YouTube, and offline advertising. This service aims to deepen customer understanding in the middle funnel for businesses and support decision-making from awareness to purchase/contract.

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Source: https://prtimes.jp/main/html/rd/p/000000051.000165081.html | Date: Date unavailable

ohpner Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ken Doi), which operates an offline marketing business, will launch the business talk show program 'BizPot.' This program is the industry's first 'hybrid program specialized in secondary use,' designed for composite distribution to terrestrial radio, YouTube, and offline advertising (taxis, elevators, etc.). Distribution began today on the official BizPot YouTube channel, and the first radio broadcast was aired on Radio Osaka on Friday, May 8, 2026. ▶ BizPot Official YouTube Channel: https://www.youtube.com/@BizPot ▶ Radio Osaka First Broadcast: Friday, May 8, 2026, 18:00-18:20 ■ Background of Service Launch In recent years, a crucial theme in corporate marketing activities has been supporting customer decision-making in the "middle funnel" (comparison and consideration stage) between "awareness acquisition" through commercials and the final "purchase/contract." Especially for high-value products and services that involve important decisions, customers often experience "anxiety due to lack of knowledge," and many cases end the comparison and consideration stage without forming deep understanding and trust. On the other hand, opportunities for viewers to actively watch long corporate introduction videos are limited, requiring communication design that allows them to "naturally encounter information in their daily lives without actively searching for it." 'BizPot' was born as a hybrid program that integrates terrestrial radio, YouTube, and offline advertising, with the aim of fostering customer understanding in this middle-funnel domain. ■ 5 Features of BizPot 【1】Positioning as a Hybrid Program Specialized in Secondary Use BizPot is a hybrid program specialized in secondary use, designed for composite distribution to terrestrial radio × YouTube × offline advertising (taxis, elevators, etc.). By offering cross-media utilization in a bundled, fixed-rate model, it enables flexible media deployment ove

Industry's First Hybrid Program 'BizPot' Specialized in Secondary Use, Combining Terrestrial Radio and YouTube, Launches Service

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