The 'Mercedes of Hangers' arrives in Japan: Exclusive distribution agreement signed for Trempel, the paper hanger brand from Latvia.
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Frequently Asked Questions
- Q: What is Trempel and why is it called the 'Mercedes of hangers'?
- A: Trempel is a paper hanger brand from Latvia, founded in 2017 by product designer Aleksandrs Bobrovs. It is referred to as the 'Mercedes of hangers' by high-end global brands due to its pursuit of ultimate functionality and aesthetics, aiming to make clothing look its most beautiful.
- Q: Which global pop-up stores have featured Trempel hangers?
- A: Trempel hangers have been used in the pop-up stores of famous artist Billie Eilish in New York, Tokyo, and Mexico City.
- Q: What is the significance of the new exclusive distribution agreement for Trempel in Japan?
- A: The new agreement allows Japanese apparel brands to introduce Trempel domestically with Japanese-language support and in small lots, which was previously difficult as they had to order directly from overseas.
- Q: What are the benefits for Japanese apparel brands now that Trempel is available domestically?
- A: Japanese apparel brands can now conduct trials of Trempel hangers from small lots, making it possible to introduce them for just one collection or a small number for a pop-up store.
- Q: Are there any special offers available for Japanese brands purchasing Trempel hangers through this new agreement?
- A: Yes, special discounts are being offered through this agreement, making Trempel hangers more affordable than the standard prices listed on the official website.