Special Website for 'KATARITSUGI' Wins Bronze Award at the 47th Japan BtoB Advertising Awards
NQ Score
84/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Odakyu Real Estate Co., Ltd. announced that the special website for its 'KATARITSUGI' project, which involves the relocation and restoration of traditional Japanese houses, has won the Bronze Award in the 'Website <Product/Event PR>' category at the 47th 2026 Japan BtoB Advertising Awards. The site was praised for visualizing the history and cultural value of old timber and traditional lifestyles.
AI Analysis
Frequently Asked Questions
- Q: What is the 'KATARITSUGI' project?
- A: A sustainable housing initiative that reuses timber from old Japanese houses across Japan in new residential constructions.
- Q: What award did the special website win?
- A: It won the Bronze Award in the 'Website <Product/Event PR>' category at the 47th 2026 Japan BtoB Advertising Awards.
- Q: Where is the model house located?
- A: In Kaihommachi, Ashigarakami District, Kanagawa Prefecture, a 12-minute walk from 'Kaihommachi' Station on the Odakyu Odawara Line.
- Q: What are the benefits of reusing old timber?
- A: It reduces waste and greenhouse gas emissions, contributing to a circular economy.
- Q: Who are the project partners?
- A: PARADOX Inc. and INNOCENT Inc. co-received the award and contributed to the website production.