Ray-Ban House Opens in New York

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Ray-Ban has launched "Ray-Ban House" in Soho, New York, an experiential cultural space beyond a mere store. It offers eyewear displays, a multi-layered food experience by a chef, a VIP room, and art performances, serving as a new hub to immerse in the brand's world through all senses.

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Ray-Ban has launched "Ray-Ban House" in Soho, New York, an experiential cultural space beyond a mere store. It offers eyewear displays, a multi-layered food experience by a chef, a VIP room, and art performances, serving as a new hub to immerse in the brand's world through all senses.

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Source: https://prtimes.jp/main/html/rd/p/000000080.000005515.html | Date: Date unavailable

New York, May 2026 In the constantly moving city of New York, Ray-Ban proposes a space designed to awaken the senses. "Ray-Ban House" opens in Soho. It's not just a store, but a transformation of perspective itself. The store seamlessly blends into the culture, becoming a place where the boundaries of "seeing," "wearing," "listening," and "gathering" become blurred. Conceived by the brand's creative team, this project is embodied as an urban interior that serves as a home, a stage, and a "living archive" where objects and ideas coexist. Rooted in New York but unbound by strict definitions, this space belongs to both the street and its visitors. The two-story townhouse, standing at the corner of Prince Street and Lafayette Street, transforms into a fluid presence. During the day, its gently reflective architecture mirrors the city, with curved metal catching fragments of passing light. At night, the space emits a soft glow both inward and outward, becoming a quiet signal, like a lighthouse. Inside, satin-textured metal, mirror ceilings, and a deep red floor all flow continuously, creating a somewhat cinematic atmosphere. Eyewear is juxtaposed with records, books, and collected objects; it is "placed" rather than "displayed," and treated as existing "within a context" rather than "for sale." This space moves with New York. It's open, layered, and slightly unpredictable. At its heart, the kitchen is also part of the same story. Under the direction of Chef Pasquale Cozzolino, the food experience reflects a multi-layered culture, much like the space itself. It is not defined by a single culinary genre but shaped by the "movement" that traverses them. Sandwiches made with Japanese milk bread are reinterpreted with American sensibility, served alongside dishes that utilize raw ingredients, carpaccio, and small plates designed for sharing. The rhythm of the day also resonates with the city. During the day, focusing on matcha and cold-pressed juices, it offers a light, refin

Ray-Ban House Opens in New York

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