93% reduction in production costs, 97% reduction in production time. Video ad production realized utilizing generative AI.

Frequently Asked Questions

Q: What significant cost and time reductions were achieved in video ad production by Nile Co., Ltd.?

A: Nile Co., Ltd. achieved an approximate 93% reduction in production costs and a 97% reduction in production time for their video ads by utilizing generative AI.

Q: What type of video content did Nile Co., Ltd. produce using generative AI?

A: Nile Co., Ltd. produced short videos that are based on the real voices and experiences of their customers, detailing life changes and emotions before and after signing a car lease contract.

Q: How does Nile Co., Ltd. ensure the realism of their video advertisements?

A: The video episodes are structured based on actual customer interview content, emphasizing realism and reflecting the genuine emotions and changes customers experienced.

Q: What impact did the cost reduction in video production have on Nile Co., Ltd.'s marketing strategy?

A: The removal of cost barriers enabled Nile Co., Ltd. to newly operate advertising marketing using videos, expanding their reach and engagement with potential customers.

Q: What are some of the themes or editions of the customer-voiced video ads produced by Nile Co., Ltd.?

A: Some of the video editions include themes like 'It's completely my beloved car, rather than a lease,' 'My children are also excited about the new car,' and 'From days of apologizing for rides to days of laughing and saying 'Get in!''