Nudge Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takafumi Okita) announced that it held the second meeting of the Entertainment × Fintech Consortium on April 27, 2026. The meeting brought together 26 companies, including financial institutions, entertainment businesses, and technology companies, and marked the consortium’s first interview workshop with oshi-katsu users. The consortium aims to build a new economic ecosystem that merges the entertainment and financial industries. By engaging across industry boundaries with people who support their favorite idols, characters, creators, or other interests, as well as those who pursue self-improvement or creative activities for their favorites, the consortium seeks to uncover latent needs and accelerate concrete proof-of-concept projects, demonstration experiments, and business co-creation for new services. The Entertainment × Fintech Consortium was launched in January 2026 to promote collaboration between the entertainment industry’s highly engaged customer base and the robust financial infrastructure of Japanese financial institutions. In the rapidly growing oshi-katsu market, companies are expected to go beyond analyzing consumption behavior and deeply understand the emotions and contexts behind fan activity in order to update the customer experience. To achieve this, the consortium plans to hold regular cross-industry workshops to create new services that combine entertainment with financial functions. At the second meeting, the consortium carried out several activities to address these themes. First, 26 companies from different industries, including financial institutions, entertainment businesses, and technology companies, gathered to share cross-industry knowledge. The release also notes that 29 companies representing various industries are participating in the consortium. Second, under the theme “the first step in understanding oshi-katsu users,” the secretariat, jointly formed by Nudge Inc.,