How are consumers currently using AI services?

They are mainly using them for purposes such as reducing time and effort, primarily to lessen the burden (pain).

What is the level of willingness to pay for AI services?

It is limited to around 3% at most, indicating that the potential for monetization is currently limited.

What is necessary for AI services to be accepted in the future?

It is important to provide not just efficiency, but also emotional value (added value) based on consumers' values, such as reassurance and excitement.

AI News NQ Analysis

While Consumers Use AI Services to 'Reduce Burden', They Expect Emotional Values like 'Peace of Mind' and 'Excitement' as 'Added Value'

NQ Score 88/100

N1 Content Completeness 85

AI Summary (NQ-processed)

A joint survey by NTT Docomo Business X and NTT Data Institute of Management Consulting reveals that consumer AI usage is heavily skewed toward efficiency (pain reduction), with willingness to pay at only 3%. To monetize, AI must deliver emotional value.

AI Analysis

Frequently Asked Questions

Q: How are consumers currently using AI services?: A: They are mainly using them for purposes such as reducing time and effort, primarily to lessen the burden (pain).
Q: What is the level of willingness to pay for AI services?: A: It is limited to around 3% at most, indicating that the potential for monetization is currently limited.
Q: What is necessary for AI services to be accepted in the future?: A: It is important to provide not just efficiency, but also emotional value (added value) based on consumers' values, such as reassurance and excitement.