While Consumers Use AI Services to 'Reduce Burden', They Expect Emotional Values like 'Peace of Mind' and 'Excitement' as 'Added Value'
NQ Score
88/100
N1 Content Completeness
85
AI Summary (NQ-processed)
A joint survey by NTT Docomo Business X and NTT Data Institute of Management Consulting reveals that consumer AI usage is heavily skewed toward efficiency (pain reduction), with willingness to pay at only 3%. To monetize, AI must deliver emotional value.