What specifically does "AI search" refer to?

It refers to search services that utilize generative AI, such as Google's AI Overviews, ChatGPT, and Perplexity.

What was the most significant impact of AI search identified in this survey?

The most commonly felt impact was a "decrease in search traffic/visits." However, a positive impact of "increased recognition due to being cited/summarized by AI" was also observed by some.

What type of content is considered effective as a countermeasure for AI search?

The results show that "Q&A knowledge-based content" had over 20 percentage points higher perceived effectiveness compared to "strengthening primary information."

Are there differences in awareness regarding AI search countermeasures between B2B and B2C?

While the intention to take countermeasures exceeds 80% for both, 20% of B2B respondents reported "not taking specific measures," highlighting a difference in perceived urgency compared to B2C (9.2%).

What is the current status of text generation AI tool utilization?

In B2B, 29.2% are utilizing these tools, having risen from a minority in the previous survey to become a major tool category within a year. In B2C, the figure was 13.8%.

AI News NQ Analysis

[2026 Latest Survey] Approximately 60% of Content Marketing Practitioners Feel the Impact of AI Search. 80% Intend to Take Countermeasures.

NQ Score 50/100

AI Summary (NQ-processed)

Approximately 60% of content marketing practitioners feel the impact of AI search, and 80% are considering countermeasures.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What specifically does "AI search" refer to?: A: It refers to search services that utilize generative AI, such as Google's AI Overviews, ChatGPT, and Perplexity.
Q: What was the most significant impact of AI search identified in this survey?: A: The most commonly felt impact was a "decrease in search traffic/visits." However, a positive impact of "increased recognition due to being cited/summarized by AI" was also observed by some.
Q: What type of content is considered effective as a countermeasure for AI search?: A: The results show that "Q&A knowledge-based content" had over 20 percentage points higher perceived effectiveness compared to "strengthening primary information."
Q: Are there differences in awareness regarding AI search countermeasures between B2B and B2C?: A: While the intention to take countermeasures exceeds 80% for both, 20% of B2B respondents reported "not taking specific measures," highlighting a difference in perceived urgency compared to B2C (9.2%).
Q: What is the current status of text generation AI tool utilization?: A: In B2B, 29.2% are utilizing these tools, having risen from a minority in the previous survey to become a major tool category within a year. In B2C, the figure was 13.8%.