Metagri Lab (operated by Noujoujin Co., Ltd., headquartered in Funabashi City, Chiba Prefecture, CEO: Yuichiro Kai), a farmer support community promoting "Agriculture x New Technology," will close submissions for the "Future Milk Image Posting Campaign 2026" on June 30, 2026 (Tue), coinciding with "Milk Month" in June. Over 160 entries, including photographs, illustrations, hand-drawn works, and AI-generated images, were received from across the country. Many of the accompanying comments expressed a desire to "know which farm and whose hands deliver the milk we drink every day," indicating that even though people drink milk daily, opportunities to learn about its production background are limited. A report compiling and analyzing the submitted works and comments, along with the announcement of the award-winning pieces, is scheduled to be released in July 2026. Background of the Campaign June 1st is "World Milk Day," proposed by the Food and Agriculture Organization of the United Nations (FAO). In Japan, the Japan Dairy Association, the predecessor to the Japan Dairy Industry Association (Jミルク), designated June 1st as "Milk Day" and June as "Milk Month." During this period, initiatives to re-examine the value of milk and dairy products are carried out across the country. However, there are few opportunities for consumers to directly convey their questions about milk or their thoughts on cows and dairy farming to the production sites. Therefore, Metagri Lab created an accessible entry point by inviting submissions of photos and illustrations, making it a project that could involve a wide range of consumers, including families and students, as well as creators working with photos, illustrations, and AI-generated images. This initiative is a co-creative effort that not only collects image works but also organizes and analyzes the comments received during submission to convey consumer voices to the dairy farming industry. As of 10:00 AM on June 30, 2026, 161 entries have