For non-residents, become a "storyteller" of the town! Metagri Laboratory (operated by Noujoujin Co., Ltd., Headquarters: Funabashi City, Chiba Prefecture, Representative Director: Yuichiro Kai), which promotes the use of new technologies in agriculture, is launching a call for "Regional Co-creation Partners" to jointly develop the "Co-creation Regional PR Video Contest" nationwide, targeting companies and organizations that have connections with local governments. In a regional PR video contest co-hosted with a local government, 31 entries were received from across the country, and the Grand Prix winner was selected to be adopted as the city's official PR video. This model will be offered as a "new proposal menu" for companies and organizations with connections to local governments, such as Furusato Nozei (hometown tax donation), relocation, tourism, and city promotion. Partners can add the "Co-creation Regional PR Video Contest" to their existing business and jointly propose it to local governments as a new regional PR initiative. The application deadline is July 31, 2026 (Fri). Application & Details Background: Increasing Communication Channels, Limited Local Government Operational Capacity While securing local stakeholders is a challenge, the creation of "related population" – individuals who engage with a specific region continuously and diversely in ways different from residents, migrants, or tourists – is gaining attention. According to survey results released by the Ministry of Land, Infrastructure, Transport and Tourism in June 2025, an estimated 22.63 million people aged 18 and over, or 22.0% of the resident population, were considered part of the related population as of fiscal year 2023 (Note 1). Meanwhile, as video and social media become more prevalent for information dissemination by local governments, the operational burden is concentrated in specific departments. In the "FY2025 National City Promotion Actual Condition Survey," 83.5% of responding lo