Dot Plan Co., Ltd.’s coffee business, notice coffee, is promoting an education support project that allocates 5% of sales from Cambodian and other Asian coffees to educational assistance. Cambodia’s coffee culture was once nearly interrupted by the effects of civil war. Although signs of recovery are gradually emerging, the human resources and educational environment needed to support its future remain insufficient. notice coffee aims to build a cycle in which choosing a cup of coffee supports the learning of children in distant communities, working with companies that share the idea that everyday consumption can lead to support. For this initiative, the project worked with the education department in Kampong Thom Province, Cambodia, and visited two schools introduced by the department: Mien Noy Primary School and Hun Sen Chamnar Primary School. Before the visit, the local partner informed the education department how many sets of stationery could be delivered. Based on that number, the department selected the recipient schools. The local partner then coordinated with each school principal to arrange the visit schedule and distribution. All stationery was procured in advance within Cambodia. By confirming necessary supplies and purchasing them locally, the project ensured that children received what they needed while also contributing to the local economy. On the day of the visit, the children welcomed the team as they entered the school gates. Stationery sets were handed directly to each child, and the children showed their new supplies to one another. They then used their notebooks and pencils to practice writing “arigato,” meaning “thank you.” Their serious expressions as they looked at the word on the blackboard and carefully wrote it down left a strong impression. Although the visit was brief, it was filled with smiles and voices of gratitude. In one touching moment, a girl removed a bracelet she was wearing and handed it over as a gesture of thanks, reflecting