Niche Fragrance Store 'NOSE SHOP' to Open at Isetan Shinjuku Men's Building with Exclusive Pre-release Item on April 29

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NOSE SHOP, Japan's leading niche fragrance specialty store, will open a permanent section at Isetan Shinjuku Men's Building on April 29, 2026. The opening features the exclusive Japanese pre-release of 'Rose Magnitude' by Goldfield & Banks and a curated selection of 12 world-renowned niche brands.

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NOSE SHOP, Japan's leading niche fragrance specialty store, will open a permanent section at Isetan Shinjuku Men's Building on April 29, 2026. The opening features the exclusive Japanese pre-release of 'Rose Magnitude' by Goldfield & Banks and a curated selection of 12 world-renowned niche brands.

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Source: https://prtimes.jp/main/html/rd/p/000000174.000024774.html | Date: Date unavailable

NOSE SHOP, which has challenged the Japanese fragrance market once called a 'fragrance desert' and pioneered niche fragrance specialty stores in Japan, will begin offering fragrances at the Cosmetics section on the 1st floor of the Isetan Shinjuku Men's Building starting April 29, 2026 (Wed/Holiday). The lineup will include NOSE SHOP's representative bestsellers and the latest works from notable brands, carefully selected to offer a wide range of olfactory experiences. ### Selection ranging from popular items to noteworthy new releases This time, in addition to NOSE SHOP's representative niche fragrance brands such as 'Nishane' and 'Bdk Parfums,' a broad lineup including perennially popular bestsellers and much-discussed latest works will be available. The featured item is 'Rose Magnitude,' the latest release from the Australian worldwide fragrance brand 'Goldfield & Banks,' which will have its pre-release at Isetan Shinjuku. This new rose-based perfume is themed around 'opposites,' where the softness of petals intersects with the power of nature. Centered on rose, raspberry, cumin, and buckwheat create a bold and vibrant harmony. Other items include 'Thoo The Time' and 'Art Meets Art Like a Virgin,' which were highly popular at the POPUP held this spring at the Isetan Shinjuku Men's Building 1st Floor Cosmetics. These fragrances are easy for daily use as we head into the early summer season. Please enjoy encountering new scents from NOSE SHOP's bestsellers and the latest talked-about works. ### Featured Items **Goldfield & Banks - Rose Magnitude (100ml)** - Brand: Goldfield & Banks - Product: Rose Magnitude - Price: 10ml 7,700 JPY / 100ml 38,500 JPY (including tax) - Description: A salt lake in South Australia stained rose-red. A rose that came not from a garden but from the wilderness. A dirty rose polished by desert wind and salt. From an explosion of raspberry and cumin to the dry earth afterglow of buckwheat and sandalwood. - Notes: Fresh Raspberry, Cumin (Egyp

Niche Fragrance Store 'NOSE SHOP' to Open at Isetan Shinjuku Men's Building with Exclusive Pre-release Item on April 29

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