noos Inc. (Location: Shinjuku-ku, Tokyo; Representative: Junko Genma), which develops and operates boutique hotels, apartment hotels, and entire-building accommodation facilities, has opened the apartment hotel "VOMA" in Hyakunincho, Shinjuku-ku, Tokyo, on July 1, 2026 (Wed). VOMA offers tranquility and quality time despite its central city location. The Vision Behind "VOMA" The newly opened apartment hotel "VOMA" is conveniently located in Hyakunincho, Shinjuku-ku, Tokyo, approximately a 4-minute walk from JR "Shin-Okubo Station" and JR Chuo-Sobu Line "Okubo Station." The area is lined with restaurants and other establishments, making it an ideal location for sightseeing in Shinjuku. Equipped with living functions for medium to long-term stays, it caters to accommodation needs, particularly for inbound tourists and those on medium to long-term business trips. It offers an accommodation experience that allows guests to stay in the city while living at a rhythm close to daily life. The facility name "VOMA" means "Voice of Mind Archive — A Place to Leave Your Thoughts," embodying the desire for guests not just to stay, but to spend time with loved ones and deepen their relationships. Guests can enjoy an immersive space for connecting with each other, balancing the convenience of a tourist base with a relaxing accommodation environment away from the hustle and bustle of the city. Entrance A spacious and open entrance. Living/Dining Space A spacious dining area. Bedroom A calm and relaxing bedroom space. Entrance Area / Balcony Comment from Junko Genma, President and CEO of noos Inc. It is in the non-everyday experience of travel that people become more honest than usual. Here, we want you to gently touch those soft parts of your heart – the true feelings and values that you might be too embarrassed to express and keep hidden deep inside. With that in mind, we designed the space at VOMA. The answer to happiness always lies in human relationships. Family, partners, close