Nitori Co., Ltd. (Headquarters: Kita-ku, Sapporo; President and CEO: Akio Nitori; hereinafter "Nitori") announces the launch of a limited-time 3D digital signage campaign utilizing optical illusions to promote its popular summer cooling bedding line "N-COOL." Starting June 29, 2026 (Mon), the campaign will run on "SHIBUYA PARK VISION," Japan's largest-scale 3D digital signage, newly installed in Shibuya, Tokyo. ■ Campaign Concept and Objective: Experiencing the Overwhelming Coolness of "N-COOL" in the Heart of Shibuya As Japanese summers grow increasingly intense each year, Nitori's "N-COOL" series has continued to support comfortable sleep for countless customers through its superior contact cooling properties. This time, Nitori has chosen "SHIBUYA PARK VISION"—a massive 3D digital signage located on the rooftop of MIYASHITA PARK in Shibuya, one of Japan's largest and highly visible installations—as its promotional hub. Positioned in a trend-leading district bustling with young people and tourists, the campaign leverages cutting-edge visual technology to maximize impact. Driven by the desire for people walking through the summer heat to intuitively and enjoyably experience the refreshing coolness of "N-COOL," Nitori has created a dynamic 3D visual display so striking it compels passersby to stop in their tracks and reach for their smartphones. ■ Highlights of the 3D Visuals: "Surprising Coolness" Leaping Beyond the Screen! This 3D digital signage ad fully exploits the L-shaped dual-screen setup with an innovative "optical illusion trick." Storyline: The scene opens on a "blazing hot room" under scorching sunlight. As the unbearable heat distorts the room, suddenly, a giant "N-COOL" fitted mattress pad dramatically leaps from above, bursting dynamically beyond the screen frame and into the view of pedestrians in Shibuya. Realistic texture (rendering) effects: Using the latest 3D rendering technology, the moment the mattress pad lands, the entire room freezes over wi