Collaboration Campaign with Infant Program "Synapusyu" to be Held at 425 Bookstores Nationwide from April 17th
NQ Score
100/100
AI Summary (NQ-processed)
Nippon Shuppan Hanbai Inc. (Nippan) is launching a collaborative campaign with TV Tokyo's infant program "Synapusyu" at 425 bookstores nationwide from April 17, 2026. The campaign aims to encourage children's first bookstore experience through initiatives like giving away original cards featuring the main character "Pusyu Pusyu," holding book fairs, and opening limited-time pop-up shops.
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Frequently Asked Questions
- Q: What is the name of the collaboration campaign between Nippan and TV Tokyo's infant program?
- A: The collaboration campaign is called the 'Synapusyu x Honya-san Collaboration Campaign' and is organized by Nippon Shuppan Hanbai Inc. in partnership with TV Tokyo Corporation.
- Q: When will the Synapusyu x Honya-san Collaboration Campaign take place in 2026?
- A: The campaign will run from April 17, 2026, a Friday, to May 24, 2026, a Sunday, across 425 participating bookstores nationwide.
- Q: How many types of original cards featuring Pusyu Pusyu are available during the campaign?
- A: There are 7 types of original cards featuring illustrations of the main character Pusyu Pusyu, each depicting different 'Let's try!' reading-related activities.
- Q: What is the minimum purchase amount required to receive an original card at participating bookstores?
- A: Customers must spend at least 1,000 yen, including tax, on eligible products to receive one random original card at participating bookstores during the campaign period.
- Q: Which company is collaborating with Nippon Shuppan Hanbai Inc. to broadcast the Synapusyu program?
- A: TV Tokyo Corporation, led by President Hiroshi Yoshitsugu, is collaborating with Nippon Shuppan Hanbai Inc. to broadcast the Synapusyu program on its 6-station network.