Ask One's '2026 Survey on Exhibition Strategy' Reveals 92.6% of Companies Find Exhibitions 'Important,' Yet 87.3% Say 'Room for Improvement in Results'
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AI Summary (NQ-processed)
A survey by NineOut Inc. targeting B2B companies revealed that while 92.6% consider exhibitions important, 87.3% see room for improvement. The study highlights challenges such as a lack of ROI tracking and subjective decision-making for participation, suggesting that prompt follow-up is key to improving business meeting conversion rates.