Experience the Moment a 'Supplier' Becomes a 'Customer'. Nikkane Partners with Kagome to Implement a Reversal Training Program to Prevent Young BtoB Professionals from 'Losing Their Sense of Purpose'

AI Summary (NQ-processed)

Nikkane, a wholesale food distributor, conducted practical training for 8 new employees, in collaboration with Kagome. This unique program allowed new recruits to experience their products from the customer's perspective, specifically by eating meals made with Nikkane's ingredients at Kagome's employee cafeteria, addressing the common issue of BtoB employees feeling disconnected from the end-user impact.