In Sayama City, Saitama Prefecture, a "Manufacturing Town," We Visualize the "Invisible Food Infrastructure." Launching the "Recruitment Self-Sufficiency" Model to Unearth Dormant Local Workforce by Turning Delivery Trucks into Media.

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Nikkane is turning delivery trucks into recruitment media to address labor shortages.

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Nikkane is turning delivery trucks into recruitment media to address labor shortages.

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Source: https://prtimes.jp/main/html/rd/p/000000006.000179883.html | Date: Date unavailable

【Moving Job Posting: Seeking Food Heroes Working Locally】 Nikkane Co., Ltd. (Headquarters: Kamitsugawa Town, Kawachi District, Tochigi Prefecture; President: Yusuke Kaneda), a wholesale food distributor for businesses primarily in Eastern Japan, has fully launched the "Moving Job Posting" project at its West Tokyo Sales Office in Sayama City. This initiative utilizes delivery trucks as a point of contact with local residents, effectively turning them into media to address the social issue of securing personnel in the logistics industry, which is becoming more severe with the 2024 legal reforms. This initiative breaks away from passive recruitment reliant on traditional job media. By transforming the company's own assets, its delivery network, into media, it solves the loss of recruitment opportunities caused by low brand recognition as a B2B company and actively unearths the latent workforce within the community, representing a new recruitment strategy. 【Challenges and Solutions】 The logistics industry in Sayama City faces two conflicting challenges: the 2024 problem, which imposes overtime work regulations, and the increasing demand for welfare facilities due to an aging population. Our delivery model to welfare and medical facilities, characterized by "daytime operations only and no redeliveries," is an example of preemptive measures that simultaneously resolve these contradictions. ■ Uniqueness of This Project This initiative is not merely a job advertisement to fill vacancies; it possesses "social novelty" that sets it apart from typical recruitment activities within the industry. 1. Recruitment Through Increased Visibility of "Invisible Distribution Companies" in a Manufacturing Hub Sayama City is a region with a concentration of manufacturing industries, yet the recognition of B2B food distribution companies is remarkably low. Traditional recruitment methods typically involve investing significant costs in job posting sites and waiting for applications from jo

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