Wearing the poetry of light—transforming fleeting moments of brilliance into eternal expression. VALENTINO BEAUTY introduces "SPIKE VALENTINO SHINE," a next-generation lip color that reflects the Maison's modern vision and elevates everyday moments into radiant individuality, launching on July 8, 2026 (Wed). Inspired by Paris, France, this new creation draws from the image of dewdrops refracting and reflecting light on windowpanes and bare skin, as well as in motion. "SPIKE VALENTINO SHINE" captures that ephemeral, beautiful refraction of light and translates it into a wearable, contemporary statement. For the new campaign celebrating the launch, brand ambassador Layra Son appears, expressing a world where fleeting human encounters are vividly illuminated by reflections of light and color. Here, the "shine" emitted by the lips becomes a new language of communication, connecting people beyond words. 1. Dewdrop Shine with a Juicy Feel Formulated with inspiration from the "magnifying effect" of morning dewdrops that scatter and amplify light. This formula captures and enhances light beautifully, delivering an intense wet-shine finish that simultaneously enhances lip volume and color vibrancy. It also contains the exclusive multi-layered pearl "Roma Light Complex*" that diffuses dullness and instantly creates a three-dimensional glow, as if light emanates from within. 2. Sheer Color that Blends Naturally with Skin Features a sheer pigment that enhances the natural tone of lips while delivering clear, vivid color. Minimizing any heavy or layered feel, it subtly reveals the beauty of bare lips and seamlessly harmonizes with each individual's skin tone. Achieves a personalized, healthy flush that enhances natural skin beauty like a custom-made creation. 3. Creamy, Moisturizing Texture A buttery lip texture that melts instantly upon contact with lips, activated by body heat. Upon application, a cushioned base adheres perfectly to the lips, immediately followed by a juicy wa