What is Maybelline New York's new product?

It is the new 'Body Mascara,' their first in about four years. It will be priced at 1,859 yen (tax included), with a pre-release at select stores from June 8, 2026, and a nationwide launch from June 20.

Who is the ambassador for the new product?

It is Sakura Miyawaki, a member of the globally active girl group 'LE SSERAFIM'.

What are the main features of the 'Body Mascara'?

Its main features are providing a 'plump and dense' finish from the roots of the eyelashes and maintaining a bouncy, 'jelly-like' curl that lasts for 16 hours.

When can we see the new commercial starring Sakura Miyawaki?

It will be released and distributed nationwide starting Tuesday, June 2, 2026, on platforms like YouTube and through online advertising.

Where will this product be pre-released?

It will be pre-released at select stores of Matsumotokiyoshi Group, Cocokara Fine Group, Don Quijote, and Uny starting from June 8, 2026.

AI News NQ Analysis

Maybelline New York Appoints Sakura Miyawaki of 'LE SSERAFIM' as Ambassador for 'Body Mascara,' Its First New Mascara in 4 Years. Delivers a 'Plump & Dense' Finish from the Roots. New CM to be Released on June 2nd.

NQ Score 50/100

N1 Content Completeness 9

Key facts

Maybelline New York Appoints Sakura Miyawaki of 'LE SSERAFIM' as Ambassador for 'Body Mascara,' Its First New Mascara in 4 Years. Delivers a 'Plump & Dense' Finish from the Roots. New CM to be Released on June 2nd.
MAYBELLINE NEW YORK, a makeup brand by L'Oréal Japan K.K., will launch its new product 'Body Mascara' in June 2026, the first in about four years. To mark the launch, Sakura Miyawaki, a member of the global girl group 'LE SSERAFIM,' has been appointed as the new ambassador. A new commercial featuring her will be released nationwide from June 2nd. The new product is characterized by a 'plump and dense' finish from the roots with a lasting, bouncy curl.
Source: PR TIMES
Date: Tue Jun 02 2026 17:00:01 GMT+0900 (Japan Standard Time)

Direct answer

MAYBELLINE NEW YORK, a makeup brand by L'Oréal Japan K.K., will launch its new product 'Body Mascara' in June 2026, the first in about four years. To mark the launch, Sakura Miyawaki, a member of the global girl group 'LE SSERAFIM,' has been appointed as the new ambassador. A new commercial featuring her will be released nationwide from June 2nd. The new product is characterized by a 'plump and dense' finish from the roots with a lasting, bouncy curl.

Citation: Maybelline New York Appoints Sakura Miyawaki of 'LE SSERAFIM' as Ambassador for 'Body Mascara,' Its First New Mascara in 4 Years. Delivers a 'Plump & Dense' Finish from the Roots. New CM to be Released on June 2nd. (Tue Jun 02 2026 17:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 02 2026 17:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

MAYBELLINE NEW YORK, a makeup brand by L'Oréal Japan K.K., will launch its new product 'Body Mascara' in June 2026, the first in about four years. To mark the launch, Sakura Miyawaki, a member of the global girl group 'LE SSERAFIM,' has been appointed as the new ambassador. A new commercial featuring her will be released nationwide from June 2nd. The new product is characterized by a 'plump and dense' finish from the roots with a lasting, bouncy curl.

AI Analysis

Frequently Asked Questions

Q: What is Maybelline New York's new product?: A: It is the new 'Body Mascara,' their first in about four years. It will be priced at 1,859 yen (tax included), with a pre-release at select stores from June 8, 2026, and a nationwide launch from June 20.
Q: Who is the ambassador for the new product?: A: It is Sakura Miyawaki, a member of the globally active girl group 'LE SSERAFIM'.
Q: What are the main features of the 'Body Mascara'?: A: Its main features are providing a 'plump and dense' finish from the roots of the eyelashes and maintaining a bouncy, 'jelly-like' curl that lasts for 16 hours.
Q: When can we see the new commercial starring Sakura Miyawaki?: A: It will be released and distributed nationwide starting Tuesday, June 2, 2026, on platforms like YouTube and through online advertising.
Q: Where will this product be pre-released?: A: It will be pre-released at select stores of Matsumotokiyoshi Group, Cocokara Fine Group, Don Quijote, and Uny starting from June 8, 2026.