[La Roche-Posay] Actor Saki Takaoka Showcases "To the Pinnacle of Transparency and Radiance" Special Movie for Mela B3 Serum to be Released on March 26th (Thursday)
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La Roche-Posay launches a campaign for its new brightening serum, Mela B3 Serum, featuring Saki Takaoka.
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Frequently Asked Questions
- Q: When will the web commercial for La Roche-Posay's Mela B3 Serum featuring Saki Takaoka be released?
- A: The web commercial will be released on Thursday, March 26th, 2026, ahead of the product launch.
- Q: What unique ingredient does the Mela B3 Serum contain, and how long did its development take before arriving in Japan?
- A: Mela B3 Serum contains the unique ingredient Melazil, which arrived in Japan after eighteen years of development.
- Q: Which company is the Japanese subsidiary that produces La Roche-Posay, and where is its headquarters located?
- A: La Roche-Posay is produced by L'Oréal Japan, the Japanese subsidiary of the French L'Oréal Group, headquartered in Shinjuku-ku, Tokyo.
- Q: What is the campaign theme for the Mela B3 Serum featuring Saki Takaoka, and what brand philosophy does it reflect?
- A: The campaign theme is 'To the pinnacle of transparency, radiance,' reflecting La Roche-Posay's philosophy that everyone should love their skin and spend their days positively.
- Q: When will the Mela B3 Serum campaign be rolled out across La Roche-Posay's channels, and which channels are included?
- A: The campaign will begin rolling out sequentially starting tomorrow on the official La Roche-Posay website, various e‑commerce sites, and physical stores.