The environment surrounding tourism destination development is undergoing significant changes, including the need to address regional challenges and new DMO requirements, as well as the emergence of the AI search era. The Japan Tourism Association (Minato City, Tokyo; President: Masanobu Komaeda, Chairman of the Board of Directors, Mitsui Fudosan Co., Ltd.), a public interest incorporated foundation, will launch three new tourism DX solutions to respond to these evolving demands. ■ Three Newly Launched/Enhanced DX Solutions ~Supporting Evidence-Based Policy Making (EBPM) in Tourism Destination Development~ 1. "DMO Package" A dedicated dashboard that visualizes KGI and KPI metrics aligned with new DMO registration requirements, supplemented with analysis comments generated by generative AI 2. Regional Tourism Website AI & GEO Optimization (Structured Data Implementation Service) Support for implementing structured data and web diagnostics on tourism websites, designed for the age of AI search and generative AI. Currently offering free AI diagnostic reports 3. Digital Support Menu A suite of digital services—including data analysis, visitor flow analysis, targeted advertising, and talent development—provided via the consortium’s digital platform Amidst rapidly changing conditions in tourism destination development, the Japan Tourism Association will continue promoting sustainable tourism region building by delivering tailored DX solutions based on local realities and challenges. ※ Overview of the three solutions offered: 1. "DMO Package" A service that provides a dedicated dashboard visualizing essential data such as KGI and KPI required by DMOs. Generative AI automatically adds analytical comments for monthly data fluctuations, enabling easier data comprehension and streamlining analysis needed for new registration and renewal compliance. The package covers key management indicators, including automatic measurement of economic ripple effects and benchmarking across m