Nichirei "Honkaku Itame Cha-han®" 25th Anniversary! Tokyo Metro Ginza Line and Marunouchi Line Simultaneous Train Jack Campaign Featuring Special "Honkaku Itame Cha-han®" Themed Trains to Experience 25 Years of History and Evolution

AI Summary (NQ-processed)

Nichirei Foods is launching a campaign to celebrate the 25th anniversary of its frozen fried rice product, "Honkaku Itame Cha-han®," by operating specially designed trains on the Tokyo Metro Ginza Line and Marunouchi Line from April 13 to April 27, 2026. The product has achieved 25 consecutive years as the top-selling frozen fried rice and was No.1 in overall frozen food purchase amount in 2025. The Ginza Line trains will feature yellow, reminiscent of the product's egg, while the Marunouchi Line trains will use Nichirei's brand red. Interiors will display a 25-year history timeline, product details, and renewal progress. This campaign aims to increase awareness of the product, which was renewed in spring 2026 with a 10% volume increase.