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Nichirei's "Honkaku Itame Cha-han®" Celebrates 25th Anniversary with New Web CMs "Ai Yue ni, Mikansei."

NQ Score 46/100
N1 Content Completeness 6

AI Summary (NQ-processed)

Nichirei Foods announced the release of two new 60-second Web CMs, "Ai Yue ni, Mikansei. Developer Edition" and "Ai Yue ni, Mikansei. Parent-Child Edition," on April 13, 2026, to commemorate the 25th anniversary of its "Honkaku Itame Cha-han®" product. The product has achieved 25 consecutive years as the top-selling frozen fried rice and was the top-purchased frozen food product in 2025. A train jack campaign will also run on Tokyo Metro Ginza and Marunouchi lines from April 13 to April 27, 2026.

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Frequently Asked Questions

Q: What significant milestone is Nichirei's "Honkaku Itame Cha-han®" celebrating?
A: Nichirei's "Honkaku Itame Cha-han®" is celebrating its 25th anniversary of being on the market.
Q: How long has "Honkaku Itame Cha-han®" held the top sales position for frozen fried rice?
A: "Honkaku Itame Cha-han®" has been the top-selling frozen cooked fried rice for 25 consecutive years.
Q: What is the main theme of the new Web CMs released for the anniversary?
A: The new Web CMs are titled "Ai Yue ni, Mikansei." and explore the product's 25-year history from different perspectives.
Q: What innovative cooking technique does "Honkaku Itame Cha-han®" utilize to achieve its texture?
A: The product utilizes a "three-stage stir-frying method" that coats each grain of rice with egg for a fluffy texture.
Q: When and where will a special train jack advertisement campaign for "Honkaku Itame Cha-han®" be featured?
A: A special train jack advertisement campaign will be implemented on the Tokyo Metro Ginza Line and Marunouchi Line from April 13 to April 27, 2026.