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95% of Parents Anxious About Summer 'Omiyamairi' Amid Extreme Heat; Nice Baby Launches Traditional 'Ro' Kimono Rentals as a Cool Solution

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Nice Baby, operated by Baby Lease Co., Ltd., has launched a summer rental service for traditional 'Ro' baby kimonos to combat extreme heat during Omiyamairi (shrine visit). A company survey reveals that 95% of parents are anxious about the summer heat, driving demand for highly breathable 'Ro' kimonos that preserve traditional elegance.

AI Analysis

Frequently Asked Questions

Q: What should I consider for a baby's outfit for a summer Omiyamairi?
A: It is crucial to choose breathable materials that do not trap heat. Nice Baby recommends kimonos made of 'Ro', a traditional summer fabric.
Q: Where can I rent a 'Ro' baby kimono?
A: You can rent them nationwide in Japan through the website of 'Nice Baby', operated by Baby Lease Co., Ltd., based in Matsudo, Chiba.
Q: Is it okay to delay Omiyamairi to avoid the summer heat?
A: Yes, many families prioritize their baby's health and delay the event. Renting a 'Ro' kimono also allows for flexible timing, such as during summer holidays.