Can I achieve light hair colors without bleaching?

Yes, the 'Bleachless Line' is developed to achieve high lift and high saturation even without bleaching. It supports up to 14Lv.

Is hair damage a concern?

Damage reduction is also expected due to a formula that lowers the alkali content. Eliminating the bleaching process leads to an overall reduction in hair burden.

What kind of colors can be achieved?

With a rich lineup of 32 colors (28 in 7 hues + 4 in the DK Line), a wide range of designs, from deep to vibrant colors, can be proposed.

How long does the treatment take?

Since the bleaching process is unnecessary, treatment time is expected to be shorter compared to traditional double coloring.

Where can I purchase this product?

This product is exclusively for salon use. Please inquire at your local beauty salon.

AI News NQ Analysis

Redefining the Norm of 'No Bleach'. TOIROCTION, a Hair Colorant for Salons, Introduces the New 'Bleachless Line' Achieving High Lift and High Saturation in One Process

Key facts

Redefining the Norm of 'No Bleach'. TOIROCTION, a Hair Colorant for Salons, Introduces the New 'Bleachless Line' Achieving High Lift and High Saturation in One Process
Nikka Chemical Co., Ltd. Demi Cosmetics, a comprehensive manufacturer of cosmetic products for beauty salons, will launch the new 'Bleachless Line' under its salon hair colorant brand 'TOIROCTION' on June 11, 2026. This new line aims to achieve high lift and high saturation in a single process, addressing the growing demand for transparency and vibrant colors while reducing hair damage and shortening treatment time.
Source: PR TIMES
Date: Thu Jun 11 2026 10:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Nikka Chemical Co., Ltd. Demi Cosmetics, a comprehensive manufacturer of cosmetic products for beauty salons, will launch the new 'Bleachless Line' under its salon hair colorant brand 'TOIROCTION' on June 11, 2026. This new line aims to achieve high lift and high saturation in a single process, addressing the growing demand for transparency and vibrant colors while reducing hair damage and shortening treatment time.

Citation: Redefining the Norm of 'No Bleach'. TOIROCTION, a Hair Colorant for Salons, Introduces the New 'Bleachless Line' Achieving High Lift and High Saturation in One Process (Thu Jun 11 2026 10:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 11 2026 10:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Nikka Chemical Co., Ltd. Demi Cosmetics, a comprehensive manufacturer of cosmetic products for beauty salons, will launch the new 'Bleachless Line' under its salon hair colorant brand 'TOIROCTION' on June 11, 2026. This new line aims to achieve high lift and high saturation in a single process, addressing the growing demand for transparency and vibrant colors while reducing hair damage and shortening treatment time.

AI Analysis

Frequently Asked Questions

Q: Can I achieve light hair colors without bleaching?: A: Yes, the 'Bleachless Line' is developed to achieve high lift and high saturation even without bleaching. It supports up to 14Lv.
Q: Is hair damage a concern?: A: Damage reduction is also expected due to a formula that lowers the alkali content. Eliminating the bleaching process leads to an overall reduction in hair burden.
Q: What kind of colors can be achieved?: A: With a rich lineup of 32 colors (28 in 7 hues + 4 in the DK Line), a wide range of designs, from deep to vibrant colors, can be proposed.
Q: How long does the treatment take?: A: Since the bleaching process is unnecessary, treatment time is expected to be shorter compared to traditional double coloring.
Q: Where can I purchase this product?: A: This product is exclusively for salon use. Please inquire at your local beauty salon.