"toreluna" (hereinafter referred to as Toreluna), operated by Next Innovation Inc. (Kita-ku, Osaka; Kenichi Ishii, Representative Director), provides free sanitary napkins in individual restroom stalls and utilizes the space for advertising and promotional media. We exhibited at the "27th Marketing Week -Summer 2026-" held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026. At our booth, we displayed a model restroom and a Toreluna unit, allowing visitors to experience firsthand how advertisements are viewed in terms of eye level and distance within a restroom stall. We also showcased a map indicating installation facilities nationwide, demonstrating that advertisements can be placed in targeted locations such as commercial facilities, airports, and universities, depending on advertising objectives. The exhibition provided a concrete experience of actual usage scenarios and ad exposure, leading to specific consultations from many companies regarding its use as an advertising medium and targeting strategies. ◾️ Booth Overview Many people showed interest in "female restroom signage advertising," a new media format, and approximately 200 individuals visited the Toreluna booth over the three days. Visitors from companies provided feedback such as: "When viewing the display while seated in the restroom, the close proximity to the advertisement made me realize why the visibility is so high." (Food Manufacturer) "The ability to place ads on a facility-by-facility basis and flexibly utilize them according to area characteristics and our target customers is appealing." (Cosmetics Manufacturer) "The system where ad placement leads to the free provision of sanitary napkins contributes to solving social issues, giving us a sense of purpose as a company." (Consumer Goods Manufacturer) "In a time when finding new touchpoints through traditional advertising measures has become difficult, we see potential in this as a new communication method." (Advertising Agency) "Because in