Hirofumi Nihei (Nexter Brand Holdings Inc. New CMO | Itadaki Maratan / Ouchide Maratan Co., Ltd. Director COO | Shinjuku Ward Eco Leader | Shinjuku Ward Decarbonization Tutor) ◻︎ Profile of New CMO, Hirofumi Nihei ・Nexter Brand Holdings Inc. / Nexter | New Executive Officer CMO ・Itadaki Maratan / Ouchide Maratan Co., Ltd. / Itadaki Maratan | Director COO ◻︎ Key Project Achievements that Drove Brand Growth for "Itadaki Maratan" 【Business Development & Sales Expansion】 ・Sauna Meal Revolution! Developed "Mala Tang Exclusively for Saunas"! Now available at hot spring and sauna facilities nationwide. https://prtimes.jp/main/html/rd/p/000000119.000029866.html ・Held "Itadaki Maratan Festival" at Onsen Balcony King & Queen! A new experience to refresh your body inside and out with an abundance of Itadaki Maratan! Mala Tang served in the water bath, with a heat wave master event, and in the dining hall. https://prtimes.jp/main/html/rd/p/000000199.000029866.html ・Started frozen sales of "Shinjuku's Famous Original Japanese-Style Mala Tang" at Package Plaza Shizuoka Minami store, operated by Makino Seita Co., Ltd.! Available for purchase 24 hours a day from in-store and outdoor frozen vending machines! https://prtimes.jp/main/html/rd/p/000000236.000029866.html ・Held "Itadaki Maratan Hot Spring" at Hanazono Onsen sauna kukka! Offering a new experience to "refresh" your body inside and out with medicinal herb baths and mala tang dining. https://prtimes.jp/main/html/rd/p/000000235.000029866.html ・Offered the winter-limited "Shinjuku's Famous Original Japanese-Style Mala Tang | Mala Tang" at Jigatake Ski Resort! Exquisite authentic gourmet to enjoy on the snowy mountains! https://prtimes.jp/main/html/rd/p/000000240.000029866.html 【Regional Revitalization & Local Government Collaboration】 ・Participated in the "Mikuni Minato Co-creation Project" by Sakai City, Fukui Prefecture, NTT West, and Graduate School of Project Design, and developed/released a new local specialty, "Mikuni Min