We are pleased to announce that Achan has been appointed as the official ambassador (public relations officer) for Takamaratan, entering into a partnership agreement. Takamaratan / Ouchi de Ma-Ra-Tan Co., Ltd. Takamaratan / Ouchi de Ma-Ra-Tan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Co-Representative: Yu Saito), a group company of Nexter Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuki Hosoda), which operates SNS marketing services, conducts comprehensive food distribution and sales operations centered on the brand "Takamaratan." The company operates Ouchi de Ma-Ra-Tan (https://maratan.tokyo), a D2C frozen ma-ra-tan brand delivered directly to consumers (B2C), as well as B2B operations supplying retail stores, spas, and accommodation facilities. Starting from Takamaratan Shin-Okubo Main Store—the originator of Japanese-style ma-ra-tan—the company is building a unique store model that oversees the entire food supply chain, from upstream to downstream, by expanding company-operated stores (COS) in collaboration with local resources under the theme of local production for local consumption, as well as through franchise (FC) expansion. Vision (Future Vision | Flagship) "Establish Japanese-style ma-ra-tan as a new cultural icon of the Reiwa era and a new pillar of Japanese food culture." Mission (Purpose | Why We Exist) "We aim to establish ma-ra-tan as part of Japanese culinary culture and elevate our Japanese-style ma-ra-tan to become the definitive representative of 'Japanese ma-ra-tan.'" --- To engrave ma-ra-tan as a beloved food culture across generations, like soba, udon, ramen, and sushi, continually bringing surprise and health to people's lives. --- Values (Core Principles | Code of Conduct) One of the six principles serves as the brand message: 1. Delicious & Beauty Komachi 【For Customers】 "Delicious and beautiful." Based on traditional Chinese medicinal cuisine (yakuzen), our food is gentle on the body yet delicious—offering a bowl that can be enjoyed dai