What is the purpose of this survey?

To clarify the actual usage of online Wagyu/Kuroge Wagyu shopping and understand consumer purchase motivations and barriers.

Who were the survey respondents?

500 men and women nationwide, surveyed online from May 25 to 28, 2026.

What was the most common purchase occasion?

'Reward for myself' was the most common at 48.1%, followed by 'Family gatherings / everyday dining table' at 42.9%.

AI News NQ Analysis

Online Purchase of Wagyu/Kuroge Wagyu: Top Occasion is 'Reward for Myself', Budget of 5,000-7,999 Yen Most Common at 35%

NQ Score 0/100

N1 Content Completeness 8

AI Summary (NQ-processed)

A joint survey by NEXER Inc. and Takahashi Chikusan Shokuniku Co., Ltd. reveals that the top occasion for purchasing Wagyu/Kuroge Wagyu online is 'a reward for myself' (48.1%), and the most common budget range is 5,000-7,999 yen (35.1%). Only 7.8% of respondents have purchased online, highlighting concerns over price and quality as barriers to purchase.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To clarify the actual usage of online Wagyu/Kuroge Wagyu shopping and understand consumer purchase motivations and barriers.
Q: Who were the survey respondents?: A: 500 men and women nationwide, surveyed online from May 25 to 28, 2026.
Q: What was the most common purchase occasion?: A: 'Reward for myself' was the most common at 48.1%, followed by 'Family gatherings / everyday dining table' at 42.9%.