What performance feature do prospective homebuyers in Japan prioritize the most?

According to the survey, the feature most prioritized by those considering custom-built homes in Japan is 'earthquake resistance,' selected by 62.8%. This is likely a reflection of Japan's geographical characteristic of being prone to earthquakes.

Why do Japanese consumers place a high value on housing performance?

Reasons include a growing awareness of safety, economic efficiency, and comfortable living, such as preparing for earthquakes, extending the lifespan of the house, and improving comfort and reducing utility costs through insulation as a measure against recent heatwaves.

What is the biggest challenge in Japan's custom-built home market?

While there is high demand for performance, 'construction costs and budget overruns' is the biggest concern, cited by 61.6% of respondents. Balancing high performance with cost is a major challenge in the market.

What does this survey result mean for Japanese home builders?

It clearly indicates that customers are seeking earthquake resistance and insulation, making it important to highlight these features. At the same time, builders are expected to provide support for financial planning to alleviate budget concerns and offer proposals with high cost-performance.

Is a sample size of 86 people sufficient to represent the Japanese market?

A sample size of 86 is limited and should be considered as reference data indicating a trend. However, the trends shown (emphasis on earthquake resistance, budget concerns) are consistent with general trends in the Japanese housing market pointed out by many experts.

AI News NQ Analysis

Custom-Built Homes: Over 70% Prioritize or Consider Housing Performance Important; 'Earthquake Resistance' Tops the List of Desired Features

NQ Score 43/100

N1 Content Completeness 8

AI Summary (NQ-processed)

NEXER Inc. and Suzuki Kankyo Kensetsu Co., Ltd. conducted an online survey from May 15 to 24, 2026, targeting 86 men and women considering custom-built homes. The results showed that 74.4% of respondents 'give top priority' or 'consider it somewhat important' to housing performance. 'Earthquake resistance' was the most desired feature at 62.8%. On the other hand, 61.6% cited 'construction costs and budget overruns' as their biggest concern, highlighting the dual aspects of high interest in performance and anxiety about costs.

AI Analysis

Frequently Asked Questions

Q: What performance feature do prospective homebuyers in Japan prioritize the most?: A: According to the survey, the feature most prioritized by those considering custom-built homes in Japan is 'earthquake resistance,' selected by 62.8%. This is likely a reflection of Japan's geographical characteristic of being prone to earthquakes.
Q: Why do Japanese consumers place a high value on housing performance?: A: Reasons include a growing awareness of safety, economic efficiency, and comfortable living, such as preparing for earthquakes, extending the lifespan of the house, and improving comfort and reducing utility costs through insulation as a measure against recent heatwaves.
Q: What is the biggest challenge in Japan's custom-built home market?: A: While there is high demand for performance, 'construction costs and budget overruns' is the biggest concern, cited by 61.6% of respondents. Balancing high performance with cost is a major challenge in the market.
Q: What does this survey result mean for Japanese home builders?: A: It clearly indicates that customers are seeking earthquake resistance and insulation, making it important to highlight these features. At the same time, builders are expected to provide support for financial planning to alleviate budget concerns and offer proposals with high cost-performance.
Q: Is a sample size of 86 people sufficient to represent the Japanese market?: A: A sample size of 86 is limited and should be considered as reference data indicating a trend. However, the trends shown (emphasis on earthquake resistance, budget concerns) are consistent with general trends in the Japanese housing market pointed out by many experts.