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The Greatest Appeal of Korean Cosmetics, No. 1 is "Cost-Effectiveness"! Approximately 30% of Users Started to "Consciously Choose Based on Cost-Effectiveness" After Starting Use

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Key facts

  • The Greatest Appeal of Korean Cosmetics, No. 1 is "Cost-Effectiveness"! Approximately 30% of Users Started to "Consciously Choose Based on Cost-Effectiveness" After Starting Use
  • According to a joint survey by NEXER and THE SAEM, the primary appeal of Korean cosmetics for Japanese women is "cost-effectiveness" (41.4%), followed by "high quality" (17.2%) and "trendiness" (15.5%). Korean cosmetics are also rated superior to Japanese ones mainly due to their affordability.
  • Source: PR TIMES
  • Date: Tue May 12 2026 22:00:02 GMT+0900 (Japan Standard Time)

Direct answer

According to a joint survey by NEXER and THE SAEM, the primary appeal of Korean cosmetics for Japanese women is "cost-effectiveness" (41.4%), followed by "high quality" (17.2%) and "trendiness" (15.5%). Korean cosmetics are also rated superior to Japanese ones mainly due to their affordability.

Citation
The Greatest Appeal of Korean Cosmetics, No. 1 is "Cost-Effectiveness"! Approximately 30% of Users Started to "Consciously Choose Based on Cost-Effectiveness" After Starting Use (Tue May 12 2026 22:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue May 12 2026 22:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

According to a joint survey by NEXER and THE SAEM, the primary appeal of Korean cosmetics for Japanese women is "cost-effectiveness" (41.4%), followed by "high quality" (17.2%) and "trendiness" (15.5%). Korean cosmetics are also rated superior to Japanese ones mainly due to their affordability.

AI Analysis

Frequently Asked Questions

Q: What are the key facts in this article?
A: According to a joint survey by NEXER and THE SAEM, the primary appeal of Korean cosmetics for Japanese women is "cost-effectiveness" (41.4%), followed by "high quality" (17.2%) and "trendiness" (15.5%). Korean cosmetics are also rated superior to Japanese ones mainly due to their affordability.
Q: What is the direct answer?
A: According to a joint survey by NEXER and THE SAEM, the primary appeal of Korean cosmetics for Japanese women is "cost-effectiveness" (41.4%), followed by "high quality" (17.2%) and "trendiness" (15.5%). Korean cosmetics are also rated superior to Japanese ones mainly due to their affordability.
Q: What is the source and date?
A: Source: https://prtimes.jp/main/html/rd/p/000002615.000044800.html | Date: Tue May 12 2026 22:00:02 GMT+0900 (Japan Standard Time)