Approximately 44% of people using hangover remedies are "dissatisfied with the effectiveness." "Tangible effectiveness" is the top decisive factor at approximately 42% for choosing countermeasure products.
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AI Summary (NQ-processed)
A survey conducted jointly by Kyowa Yakuhin Co., Ltd. and NEXER Co., Ltd. reveals that approximately 44% of individuals who take hangover countermeasures are dissatisfied with their effectiveness. The survey, which targeted 422 adults across Japan who regularly consume alcohol, found that "tangible effectiveness" was the top deciding factor for choosing countermeasure products at around 42%. This highlights a significant demand for effective hangover relief and unmet consumer expectations.