[Survey on Chicken Price Increase] Approximately 2 out of 3 people feel the price hike. The most common acceptable price for 100g of chicken thigh is '100 yen or less'
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A joint survey by NEXER Inc. and Micreed revealed that approximately two-thirds (66.2%) of 500 men and women nationwide feel the increase in chicken prices, and 46.2% have reduced their purchase frequency. The most common acceptable price for 100g of chicken thigh is '100 yen or less,' indicating an impact on consumer purchasing behavior.