Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?
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Frequently Asked Questions
- Q: What percentage of people find it easier to choose and support companies that use eco-friendly printed materials?
- A: Approximately 74% of people find it easier to choose and support companies that utilize eco-friendly printed materials, according to a recent survey.
- Q: What was the primary focus of the survey conducted by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd.?
- A: The survey focused on consumers' awareness of sustainability in printed materials and paper media and its subsequent impact on their corporate selection decisions.
- Q: How does a company's impression change when their printed materials explicitly mention environmental initiatives?
- A: When printed materials explicitly state environmental initiatives like using eco-friendly paper or vegetable-based ink, a company's impression tends to change positively among consumers.
- Q: What specific environmental initiatives mentioned in printed materials are likely to influence consumer perception?
- A: Consumers are likely to have a more favorable impression of companies that use 'eco-friendly paper,' 'vegetable-based ink,' or 'recycled paper' in their printed materials.
- Q: How does learning about CO2 reduction targets affect consumer trust in a company?
- A: Learning that a printing company or the commissioning company has set or achieved CO2 reduction targets, such as those aligned with international standards like SBT, positively impacts consumer trust and favorability.